These  estimates are always to be taken with a grain of salt but, if UBM  TechInsights is to be believed, Apple is cutting into its precious  profit margins to keep the price of the iPad  flat. According to the research firm, the total cost of components in  the 16GB 4G model is around $310 -- not including assembly and shipping.  With a final price of $629, Cupertino is pulling in about a 51 percent  profit, a sizable drop from the estimated 56 percent profit margin on  the similarly specced iPad 2  at launch. A large chunk of that increased cost of production is made  up by the new retina display, which is estimated to cost around $70, and  the LTE chipset,  which UBM priced at $21. In contrast, current pricing on the panel in  the iPad 2 and its 3G radio rest at around $50 and $10, respectively.  We're sure Tim Cook isn't losing any sleep though, there are plenty of  other ways to make up that lost dough -- like selling more iPads. 
No comments:
Post a Comment