Dear Google, What’s Wrong With You?

Dear Google: What’s wrong?

I ask because last weekend, while in San Francisco, I asked Google Maps for “hot chocolate mission” — and was promptly directed to an ARCO station in Fremont, 40 miles away. Similarly, last month I searched for “coffee” while in the Embarcadero Center, one of the denser coffee hotspots in America, and was sent to a Starbucks more than two miles away. And it hasn’t escaped my notice that you keep highlighting faraway places with Zagat listings over much closer places without.

Now, sure, if you’re thinking “hey, you’re just abusing your position as a highfalutin tech columnist to make anecdotal complaints here!” — well, you’re not entirely wrong. Perk of the position. What can I say? But Google Docs won’t save documents, the new Gmail interface still feels like a big step backwards, Gmail Offline keeps crashing on me, Google Hangouts hangs whenever we try to combine text chat and video…and for what it’s worth, it’s not just me who’s wondering what’s gone wrong:

Don’t misunderstand. I’ve long been one of your bigger fans. Sure, I complained: “Google is in serious decline” a few years ago, but you’ve managed to turned your mighty aircraft carrier around quite nicely since. Stock at record heights, etc., etc., etc.

I don’t think you’re in decline now. Quite the opposite: I think in certain domains you’ve become so dominant that you’ve grown complacent. In fields where you’ve got real competition — e.g. Android, Chrome — you’re as incisive and innovative as ever. Google+ isn’t exactly setting the world on fire, but it’s probably become an asset rather than a hindrance. And the ambition of Google Glass and your crazy moon-shot stuff like balloon-powered global Internet and self-driving cars (oh, yeah, and immortality) remains awesome.

The problem is that in certain fields you hardly need to compete any more. I mean, who competes with Google Maps? Oh, there are plenty of competitors, but who actually competes? Even mighty Apple is perceived as dramatically inferior (although Apple Maps has improved by leaps and bounds since its balky launch.) As for Bing Maps, and Nokia’s There, and OpenStreetMaps et al. — forget about it.

So if you want to highlight all things Zagat since you acquired them, and downplay all others, who’s going to stop you, right? I mean, you sent me to a gas station 40 miles away for hot chocolate, and I just shook my head and took it in stride. It would be way too much work to install and familiarize myself with an entirely different map app, when you’re usually mostly good enough. (Also, to be fair, after I complained about you on Twitter, a friend who’s a Google employee directed me to Cafe St. Jorge, so I can’t rule out the possibility that you were just playing the long and subtle game.)

Same with your bread-and-butter search. Even if Bing was better — and I don’t for a moment believe that it is — who’s actually going to the trouble to find that out? I’d have to compare a multitude of different searches to figure out whether I should switch, and that’s way too much work in this modern world. As long as you’re perceived as good enough, you don’t actually need to get any better. Maybe you will anyways, out of the goodness of your heart, or, more accurately, your aesthetic hunger for purity and perfection — but you won’t be pushed there. So of course you slow down and get sloppy.

It’s not really your fault, Google; it’s the fault of your would-be competitors. So, what the heck, since they can’t seem to get their collective act together, why not go building barges instead of polishing products? I bet it’s a lot more fun.

But Google, be careful. IBM grew dominant and became complacent. Microsoft grew dominant, and became complacent. And look what happened to them. Okay, fine, so they’re still immensely profitable megacorporations, but they lost the initiative, they no longer dictate the conversation, they’re not the ones who build the future any more; they just come and mop up after it’s built.

That is not the Google way. But you’re pretty huge these days, arguably bloated, and middle-aged for a tech company — and while your numbers are great, revenue is a lagging indicator in the technology business. I’m not saying all is lost. Far from it. I’m just saying that, where everyone else seems to see a dominant unstoppable machine, I think I see some distant early warning signs. I hope you see them, too.

Image Credit: Rajesh Patel, DeviantArt.

Google raises Gmail to 10GB free, 10-times increase since launching in 2004

Eight years ago one gigabyte of online storage was a remarkable thing. One gigabyte of email? Preposterous, but that's exactly what Google offered back in 2004 with the launch of Gmail, and now that factor is increasing. Current Gmail users were floating at around 7.5GB of storage but, as part of all the Google Drive hoopla, that storage is now officially up to 10GB. That's a lot of spam and, for those of us who are already paying extra for more storage, it's even more room to grow before we upgrade to the next tier.

Google Chrome 19 beta brings live tab synching to the fold

You know the score. You've stepped away from your desktop, and then you think to yourself, "Damn. If only I could remember that website I'd just visited." Now, users of Google Chrome's latest beta will no longer have that worry. The latest incarnation of Google's web browser gives users immediate access to all of their tabs, across all devices, which can be found within the new tab window. Here, users will discover an "Other devices" menu that gives quick and easy access to all those sites you just visited -- yet for the life of you, can't seem to remember. According to Google, beta users will see this feature gradually roll out over the coming week. Not a moment too soon, either.

Google Chrome update brings speedier browsing, enhanced security, joy

The week isn't quite over yet, but it's already shaping up to be a busy one for Google Chrome. After finally bringing its browser to Android on Tuesday, Google yesterday announced an update for the original desktop version, promising faster browsing and enhanced security. More specifically, this new Stable release features a revamped omnibox that will now pre-render pages as a user types in a URL or search query, allowing for faster load times. Google has also tweaked its Safe Browsing feature, which will now automatically scan downloaded files for malware, with an especially sharp focus on any ".exe." or ".msi" files. To determine the safety of a given file, the browser will compare it against a list of publishers and files known to be safe. If it doesn't show up there, Chrome will then consult Google for more information. If the file proves suspicious, it'll warn the user and recommend deleting it. Google added that it's working on an update for its Chrome OS, as well, promising a new image editor and Verizon 3G activation portal, though there's no word yet on when that might roll out.

Firefox on Windows 8: Metro build is in the works

We all know that Windows 8 will have a split personality, with a Windows 7 style "Classic" desktop environment working hand-in-hand with a finger-friendly Metro UI. Given that Firefox has a significant market share in the PC web browsing market, it's only natural for Mozilla to accommodate both parts of Microsoft's new OS. According to its 2012 Strategy & Roadmap, the company has plans for a proof-of-concept Win8 Firefox release in Q2 of this year. In that document, Mozilla reveals that a "simple evolution" of its existing browser will work with the "Classic" environment, but brand new new front-end and integration code is needed for Firefox to play nice with Metro. The plan is to build a Gecko-based browser that brings full Firefox capabilities and can handle Windows 8's unique requirements like being suspended by the OS when it's not being viewed and supporting multiple "snap" states to ensure a good browsing experience when multiple apps are open.

US gives its blessing to Google's Moto purchase

When it rains, it pours. Just hours after European regulators gave the green light to Google to snatch up Motorola Mobility, the US Justice Department gave the couple its own blessing. The $12.5 billion purchase has drawn serious scrutiny from both regulators and Big G's own partners, though, consensus seems to be that Mountain View is more interested in Moto's patents than in entering the hardware business. Though the Justice Department doesn't see the merger as an immediate threat to competition, it did issue a stern warning that it "will not hesitate to take appropriate enforcement action to stop any anticompetitive use of SEP (standard essential patent) rights." The concern is an understandable one since all the major players in the mobile space, Motorola included, have been at each other's legal throats for some time now. There are still a few more interested parties who will have to give their own consent to the combination including China, Israel and Taiwan. But, with two of the biggest potential blockades giving Google the thumbs up, it's looking more and more likely that the purchase will go through.