New Survey Finds That 35 Percent of Consumers Intend to Buy the iPhone 5

PriceGrabber, a part of Experian, published the results of its new survey today about Apple’s forthcoming iPhone 5. The survey found that 35 percent of respondents plan to purchase the iPhone 5 when it is released, most likely, in September. 51 percent of that initial 35 percent said that they would buy an iPhone 5 within the first year of release, 30 percent said they would buy it before the end of 2011, 14 percent said they would purchase the phone within the first month, and 7 percent intended to buy it within the first week.

PriceGrabber also asked consumers what new features they considered to be most important in their decision to buy the iPhone 5; 59 percent said better battery life, 55 percent said cost reduction, 46 percent said 4G network compatibility, 45 percent said a larger screen, and 42 percent said a better camera.

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"Our survey data confirms the strong following Apple has built around its iPhone, with more than one-third of consumers planning to upgrade to the latest model only a little over a year following the release of the iPhone 4," stated Graham Jones, general manager of PriceGrabber. "Anticipation and brand loyalty are certainly high, but in today's 24-7 work culture and uncertain economic environment, consumers are cautious to look for a reasonably priced phone that will perform optimally over an extended time period."

When asked which smartphone operating system they preferred, 48 percent of respondents said Apple iOS, 19 percent said Android OS, 7 percent said Microsoft Windows, and 6 percent said RIM BlackBerry. The consumers were also polled on what smartphone they would prefer to get as a gift, and again the iPhone 5 came out massively on top, with 69 percent of respondents naming it as their choice. Seven percent said Motorola’s Droid Bionic, 4 percent said the Samsung Galaxy S II, and 3 percent said BlackBerry Curve.

Finally, when asked what they generally use their smartphone for, 88 percent of respondents said phone calls, 77 percent said email, 73 percent said texting, 69 percent answered browsing the Internet, 51 percent said searching, and 50 percent cited the Global Positioning System.