Wednesday 3 August 2011

Canalys Marketing Analysis: Android Now Makes Up 48% of World Smartphones

Canalys released their newest marketing analysis, and it further solidifies 'Andy' as the King of smartphones wold-wide. According to their report, phones using the Android OS now account for 48% of all global smartphones. Furthermore, Android, was the number one platform by shipments since Q4 2010. It was the reason for the strongest growth this quarter. In a total market that grew 73% year over year, Android-based smart phone shipments were up 379% during that same time. Additionally there were particularly strong performances from Android devices in South Korea, where Android holds an 85% platform share, and Taiwan, where it has 71%.

Digging deeper into the report we find that most of the growth came at the expense of Nokia. Also, interestingly, it turns out that although Samsung has done very well during this time as one of the biggest Android phone manufacturers, including shipping 421% more handsets than it did a year ago, Canalys still believes that they could have done better. They indicated that Samsung didn't fully capitalize on Nokia's "weakened state around the world", by using its global scale and channel reach to push Samsung products aggressively into emerging markets fast enough. You can read the full press release below for more details.
Android takes almost 50% share of worldwide smart phone market

iOS becomes second largest smart phone platform

Palo Alto, Singapore and Reading (UK) – Monday, 1 August 2011

Canalys today published its final worldwide country-level Q2 2011 smart phone market estimates, showing substantial market growth in all regions. Globally, the market grew 73% year-on-year, with in excess of 107.7 million units shipping in the second quarter of 2011. Of the 56 countries Canalys tracks around the world, Android led in 35 of them and achieved a global market share of 48%. Asia Pacific (APAC) remained the largest regional market, with 39.8 million units shipping there, compared with 35.0 million in Europe, the Middle East and Africa (EMEA), and 32.9 million in the Americas.

Android, the number one platform by shipments since Q4 2010, was also the strongest growth driver this quarter, with Android-based smart phone shipments up 379% over a year ago to 51.9 million units. Growth was bolstered by strong Android product performances from a number of vendors, including Samsung, HTC, LG, Motorola, Sony Ericsson, ZTE and Huawei. The final country-level data delivered to clients today shows there were particularly strong performances from Android devices in APAC countries, such as South Korea, where Android holds an 85% platform share, and Taiwan, where it has 71%.

With shipments of 20.3 million iPhones and a market share of 19%, iOS overtook Nokia's Symbian platform during the quarter to take second place worldwide. In doing so, Apple also became the world's leading individual smart phone vendor, stripping Nokia of its long-held leadership position.

'The iPhone has been a phenomenal success story for Apple and a watershed product for the market,' said Canalys VP and Principal Analyst Chris Jones. 'It's an impressive success story, given that Apple has only been in the smart phone market for four years. With the next-generation iPhone anticipated in Q3, it's likely that Apple's position will

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